Digital Marketing is a term that can be confusing to many people and it seems to mean something different for everyone. In essence, digital marketing refers to the tools that help you to to execute your marketing and communicate the value of your business to your customers. It’s the promotion of your products and services through electronic media. The tools themselves don't do the work for you, you still need a strategy to help you beat your competition.
How does digital marketing differ from traditional marketing?
Traditional marketing relies on the following tools to convey your message
- snail mail
and any other form of print media.
The use of Digital Marketing is made of tools like
- Search Engine Marketing - Google Ads
- Social media marketing - Buffer App, Hootsuite
- Content marketing - HubSpot, WordPress, Yoast
- Email marketing - Mailchimp, HubSpot
Traditional marketing still works when done well , but digital marketing ends up being more cost effective and allows you to measure, monitor and test at a much more efficient way. With digital tools you can understand what is working and what’s not in real time.
Digital Media is everywhere and consumers engage with the content that your business pushes out whenever and wherever they want and from anywhere in the world.
Online Marketing also includes indirect marketing from your customers by the feedback and reviews they leave about your business. Consumers are very likely to be more influenced by what other people say about your brand. Gaining many positive reviews on your Google Profile is a type of digital marketing.
People prefer buying from companies that they can trust. Trust is built from personalized marketing - business that provide offers that are tailored to their audience’s needs.
Is Digital Marketing Important?
Digital Marketing is becoming more and more competitive and a necessity, because the use of digital channels to promote your business has become very cost effective and is well within reach of most businesses.