It can be easy to get overwhelmed when planning what content to include on your website. Coming up with the right wording, the right photos, and the right messaging can be overwhelming! It has held me back as well - but it's definitely better to get something done rather than getting it perfect. There's always time for improvement and modifying your content in the future!
Below are 3 things to avoid when creating your website content:
Don't Overthink It
Many businesses get caught up in "paralysis by analysis" because they are overthinking the process of designing their website. There's so much information online that they can get caught up in
- what content to include on their website
- what pages to include
- what text to include on each page
- the precise wording of headings
- what pictures to include
It can be easy to get caught up in this cycle of spending way too much time on one aspect of the website design. If it’s your first website, you will probably end up going through several iterations of the design and layout anyway so the original site will end up being revised regardless.
Trying to have the perfect website can hold you back from having a really good website that you can update and tweak over time. Your first website will most likely end up being redesigned at some point so don’t go crazy with the content, you’ll just hold yourself back.
Do you have a long history of all you accomplishments on the homepage? It's pretty cool to share your journey - people draw inspiration from other people, and by all means, the accomplishments that we work hard at show our expertise and we should be proud of them!
But it's best to write about your degrees, awards, and steps that you took to get where you are today when they are appropriately placed on the website - on a bio page or credentials page - or even your blog.
The things that you definitely should include is
- a clear value proposition
- features and benefits of your services and products
- clear call to action
Don’t Be Cute
It’s best not to be whimsical or too clever in your language. Clarity is more important than trying to come off as witty, and your audience might not pick up on your sense of humor.
Have you ever sent a text to someone that you thought was funny, but the receiver didn't get your joke? Sometimes the gist of what your trying to communicate gets lost in the words. This is also true for the web.
It’s also important to use common language that your audience can relate to, rather than industry jargon. Using words that are as clear as possible will help you communicate your message because you only have a few seconds to get someone’s attention.